🎥 Two creators. One will fail.


Lisa Trublet de Nermont

New Video: Two Creators. Same Work. $150K Difference.

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The difference between equity and activity.

If you stopped creating tomorrow, what would you actually have? This episode reveals the critical gap between legal ownership and practical ownership that most creators discover too late—when the $200K+ licensing deal is on the table and they realize platform dependency isn't a career, it's vulnerability with better branding. You'll learn why YouTube's irrevocable license blocks major deals, how 90,000 creators lost everything overnight even though they did nothing wrong, and why two creators with the same work end up $150K apart in five years. This is about building equity that compounds, not just activity that fades.


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Investor note:

Thank you for watching and reading. Stay tuned for product updates from Sinima.

For our future partners; we're currently raising our seed round—reach out if you'd like to discuss opportunities.

—Lisa

1045 Pearl Street, Boulder, CO 80302
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Lisa Trublet de Nermont

I'm a film tech entrepreneur, filmmaker, and YouTuber who loves to talk about business & entrepreneurship, marketing & branding, and writing & storytelling. Subscribe and join over 1,000+ newsletter readers every week!

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